At the Boulder Running Company we take pride in having a highly trained, committed, and experienced staff.

In store we perform thousands of running and walking gait analyses, giving us added insight into each of the products we carry, how injuries occur, and how our selection of shoes can be used to solve your problems.

Let us help you find the footwear, apparel, and accessories that work for you. Visit for locations.


Colorado Multisport is the destination for Front Range triathletes. Combining advanced fitting and a range of specialty gear for completing and competing in triathlons, Colorado Multisport is not just another Boulder bike shop. We help beginners, new moms, busy executives, weekend warriors, and world-class professional athletes. Schedule an appointment for our private fitting studio today and you’ll find friendly, relaxed, personal attention and a mouth-watering selection of triathlon-specific bikes in our showroom.
For 2008, our third season with F4, we offer the following:

  • $25 off our legendary trainer fits performed exclusively by Serotta and FIST-certified bike fitting professionals
  • 10% of all nutrition products every day
  • $25 off custom Conformable heat-molded insoles for running and cycling
  • 30 day guarantee on every product in the store
  • FREE fittings and competitive pricing on complete road and triathlon bikes from BMC, Cervelo, Kuota, Elite, Quintana Roo, Orbea, Serotta and Specialized
  • largest wetsuit selection in Colorado from Profile Design (Aquaman), Orca, blue seventy, and DeSoto

Fleet Feet Sports is a specialty running walking, and triathlon store. Our goal is to provide excellent, friendly, and knowledgeable service to every customer. We are dedicated to supporting Boulder’s Athletic Community through hosting weekly fun runs, in-store health and fitness clinics, and sponsoring local races, training clubs, and athletes.Visit our website,, for information on our wetsuit rental program, upcoming races, in-store clinics, new product arrival, training programs, and much more.

Pearl Izumi is very happy to be a founding Resource Partner for FastForward Sports’ participants and coaches. We especially look forward to working together on the trail and in the lab in order to further develop outstanding footwear and apparel products for runners and multisport athletes. Good luck with your training and racing goals this season, and be sure to let us know how we can help!

Look for our footwear and apparel at discounted prices at Fleet Feet Sports and Boulder Running Co. is our exclusive provider of training software. Their
web-based training tools enable us to build and deliver training plans to our customers with unmatched flexibility and power, making it convenient and fun for our clients to interact with us. TrainingPeaks’ Interactive Training Log, Journal and Message Boards give us the tools we need to maximize our customers experience with FastForwardSports, all in a powerful yet easy to use system, backed up by top notch training and technical support.


Zeal Optics designs performance eyewear for the multi sport athlete in mind. We eliminate the need for multiple lenses and waste by utilizing a specially formulated color that reduces glare and enhances vision working in all kinds of different lighting conditions. Zeal no has an office in Boulder expanding its presence in the multisport market.
Customizable fit, vented frames and a whole list of LEGAL performance enhancing attributes, you need to check out Zeal and find out why the world’s top athletes such as Simon Lessing, Jamie Whitmore, Ian Adamson and others have chosen to wear Zeal. For the nearest dealer or to order online check out


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